DAZN and NFL Partnership Sees Surge in Game Pass Subscribers

London, UK – DAZN, the leading sports entertainment platform, announced a successful year in partnership with the NFL, marking significant growth in international Game Pass subscriptions. By February 2025, the NFL Game Pass saw a 23% year-on-year increase in paid subscriptions and a 47% rise in free users leading up to Super Bowl LIX.

As the exclusive means for international fans beyond the U.S. to access all NFL games, the NFL Game Pass played an essential role during the 2024-25 season, recording over 95 million streaming minutes from more than 200 countries during the Super Bowl.

This success is part of a long-term strategic partnership between DAZN and the NFL initiated two years ago. DAZN has expanded NFL Game Pass availability by launching it on Amazon’s channels in six countries, enhancing accessibility for fans. This move allows viewers to engage with NFL content through their preferred platforms.

Dive deeper into the sport, fans now utilize DAZN’s “Home of NFL” feature. This tool provides detailed insights into teams, game schedules, and related content, making navigation easier. Recently, DAZN also experimented with diverse content formats, such as live watch-alongs, to better serve new NFL fans.

Since DAZN took over NFL Game Pass, the platform increased the number of games offered weekly from two to 17, now broadcast in five languages. Additionally, DAZN made one game available for free every week worldwide to encourage casual viewers.

In 2024, DAZN further enhanced the NFL Game Pass with the launch of the Ultimate Tier. This feature allows subscribers to watch multiple games simultaneously, ensuring they don’t miss key moments during live broadcasts. Subscribers also enjoyed an upgraded viewing experience during Super Bowl LIX in High Dynamic Range (HDR), enhancing clarity and brightness.

NFL Commissioner Roger Goodell stated, “The NFL’s media distribution strategy has long been a key part of our growth and success. As we look to become a global brand, providing fans around the world access to our games is incredibly important. In just two years as our Game Pass partner, DAZN has brought first-class technology and innovation to the product.”

Shay Segev, CEO of DAZN, expressed pride in the partnership, noting, “DAZN continues to elevate the NFL Game Pass experience. We are excited to celebrate the culmination of a successful second season of our partnership, bringing the drama and passion of NFL action to even more fans around the world.”

In a separate development, marked by a strategic investment from SURJ Sports Investments, DAZN is set to establish DAZN MENA to enhance sports entertainment accessibility in the Middle East and North Africa region. This venture, driven by Saudi Arabia’s Public Investment Fund, underscores DAZN’s commitment to delivering localized sports content, leveraging its robust portfolio of live and on-demand sports events.

“DAZN has established itself as the global sports platform of choice,” said Danny Townsend, CEO at SURJ Sports Investments. “This partnership will accelerate DAZN’s growth and cater to the growing demand for high-quality sports broadcasting.”

Overall, the evolving landscape of DAZN’s partnership with the NFL and the strategic investment into the MENA region marks a transformative period for sports entertainment across different global markets.