Cinema Attendance Sees Major Boost with Exciting New Releases

Cinema attendance is on the rise again, thanks to some fantastic new movies hitting the screens. Among the top performers are titles like Bad Boys: Ride or Die, Inside Out 2, and Despicable Me 4, which have seen average weekly attendances more than double over the last month.

These three movies have collectively earned over R60 million at the box office, showing just how much audiences are flocking back to theaters. With many more exciting titles slated for release in the upcoming months, Ster Kinekor Sales is optimistic that this positive trend will continue into the new year.

Eric Blignaut, Ster-Kinekor’s national sales manager, expressed his satisfaction: “It is satisfying to see a big shift in audience numbers, thanks to a selection of great content that’s appealing to different audience profiles.” He also noted that advertisers can feel more confident in their investments, as cinema audiences tend to be more engaged compared to those watching on other platforms.

Blignaut added, “We all know cinema audiences have fewer distractions and are thus far more engaged with the content unfolding on the screen.” This concentrated attention offers marketers a better opportunity for their longer-format ads to resonate with viewers.

As for the upcoming film lineup, movie fans can look forward to releases like Twisters, Long Legs, Fly Me to the Moon, It Ends with Us, and the highly anticipated Deadpool and Wolverine movie.

As September approaches, audiences will also get to revisit Beetlejuice, while in October, the sequel to the popular ‘Joker’ film, Joker: Folie à Deux, featuring both Joaquin Phoenix and Lady Gaga, will hit theaters.

As the year wraps up, there will be a plethora of options for families to enjoy, with big releases lined up like Gladiator 2, Wicked Part 1, and Disney’s Moana 2, along with Mufasa: The Lion King.

“All this choice adds to the power of cinema advertising,” Blignaut remarked. He highlighted that many advertisers have been loyal partners for years, but it’s also encouraging to see new brands coming onboard, a sign of cinema’s recovery.