Business
Extra UK and Cyclex Announce Exclusive Distribution Agreement for OnGuard Locks
Extra UK and Cyclex have recently formed an exclusive distribution partnership with OnGuard locks, becoming the exclusive UK distributor of their high-security products. With over 30 years of experience in design and construction, OnGuard has become known for their double and quad-locking mechanisms, bump-resistant cylinders, and hardened steel shackles and chains, which have earned them some of the highest security ratings in the UK.
The distribution agreement will see Extra UK and Cyclex offering a wide range of OnGuard products to retailers, with the aim of delivering the best security, value, and service to customers. Dealers will have the opportunity to view the full range of OnGuard locks at COREbike.
One of the key factors contributing to the reputation of OnGuard locks is their commitment to independent testing and certification. By submitting their products for Secured by Design testing and certification, OnGuard ensures that their U Locks, Chain locks, Folding locks, Cable locks, and Ground Anchors meet and exceed the specifications set by the police-recommended security standard. Additionally, the OnGuard Pitbull and Brute range were the first U locks to pass the stringent Sold Secure Diamond rating. The Pitbull series, with prices starting from £49.99 SRP, has become a bestseller.
Extra UK’s Head of Brands expressed excitement about the partnership, highlighting the demand for OnGuard’s approved security ratings and competitive pricing. The company is eager to re-establish the OnGuard brand in the UK market and collaborate on launching new products to maximize their potential in the UK and Ireland.
The Global Brand Manager at OnGuard also expressed enthusiasm for the exclusive distribution agreement with Extra UK and Cyclex. They believe it is an important milestone in their mission to provide top-tier security solutions to cyclists in the UK and Ireland. The collaboration aligns with OnGuard’s commitment to innovation and excellence in design. They look forward to reaching a wider audience with their highly secure and robust locks and contributing to the safety and peace of mind of cyclists.
Dealers can currently find a limited stock of OnGuard locks at Cyclex, with full stock expected by the end of February. Interested retailers are encouraged to contact their area sales manager to discuss opportunities or email the provided email address.