Former Qantas Executive Olivia Wirth Appointed as Myer’s Executive Chairwoman

Olivia Wirth, a former executive at Qantas and a seasoned veteran in the aviation industry, has recently been appointed as the Executive Chairwoman of Myer, a prominent Australian retail chain.

Wirth’s career trajectory, starting from her humble beginnings as a Christmas casual in a women’s fashion store on the NSW Central Coast, showcases her deep-rooted experience in customer service and strategic business management.

Despite Wirth’s limited retail background, her successful tenure as the head of Qantas Loyalty division, where she transformed the program into a revenue-generating powerhouse with millions of members, positions her well to tackle the challenges in the retail sector.

Her appointment signifies a shift in Myer’s leadership structure, with Wirth’s strong track record in e-commerce, data analytics, and loyalty programs poised to drive the company’s growth in the evolving retail landscape.

Key to Wirth’s success will be her collaboration with Myer’s veteran Chief Operating Officer, Tony Sutton, who brings a wealth of knowledge in physical store operations – a critical aspect of Myer’s business model.

Solomon Lew, the influential chairman of Premier Investments and Myer’s largest shareholder, has expressed support for Wirth’s appointment, underscoring the potential for a harmonious relationship that could fuel Myer’s future success.