Girl Scouts Retire S’mores and Toast-Yay! Cookies After 2025 Season

NEW YORK (AP) — The Girl Scouts of the USA (GSUSA) announced Tuesday that two beloved cookie flavors, S'mores and Toast-Yay!, will be discontinued after the 2025 season. The organization revealed the decision ahead of the annual cookie-selling season, which begins this week, giving fans one last chance to stock up on the retiring treats.

Introduced in 2017, S’mores feature a graham sandwich cookie with chocolate and marshmallow filling, while Toast-Yay!, launched in 2021, is a French toast-inspired cookie dipped in icing. GSUSA did not specify the reason for the retirements but noted that the cookie lineup is regularly refreshed to make room for new innovations.

“We routinely reevaluate our cookie lineup to make room for new innovations,” a GSUSA spokesperson told CNN. “Discontinuing Toast-Yay! and Girl Scout S’mores may lead to something new and delicious.”

This year’s cookie season also brings a price hike, with some boxes costing up to $7, a $1 increase from the last two years. The organization cited rising production and material costs as the reason for the adjustment. Prices are set by local councils and vary across the country, ranging from $4 to $7 per box.

Despite the changes, classic favorites like Thin Mints, Samoas, and Tagalongs will remain available. However, no new flavors will debut in 2025, following the limited-edition Raspberry Rally‘s brief appearance in 2023. The Raspberry Rally, a raspberry-flavored cookie coated in chocolate, sold out quickly online and sparked a resale frenzy on platforms like eBay, with boxes fetching up to $450.

GSUSA expressed disappointment over the unauthorized resales, urging supporters to purchase cookies directly from the organization to benefit the program. “If you’re buying these cookies at a huge markup, you could and should instead be using that money to support girls by buying other varieties or supporting the program in other ways,” the organization stated at the time.

Girl Scout Cookie season, which runs from January to April, is a critical fundraiser for the 112-year-old organization. The program not only generates revenue but also helps girls develop essential skills like goal-setting, money management, and teamwork. “Every cookie box sold helps a girl take the next step toward becoming a confident leader,” said GSUSA Chief Revenue Officer Wendy Lou.

Fans can find cookies at local booths or order them online starting February 21 through the GSUSA website. The organization also offers a Cookie Finder tool and a text service (text COOKIES to 59618) to locate nearby sales.

The announcement comes as GSUSA faces financial challenges, including projected operating losses of $5.6 million in 2024. To address these issues, the organization recently voted to increase membership dues by 160% over the next two years, raising them to $45 in 2026 and $65 in 2027.