Nikon Acquires RED, a Game-Changer in Cinema Cameras for Hollywood Productions

Nikon, the renowned camera company, has made a significant announcement of its acquisition of RED, the pioneering company behind cutting-edge digital cinema cameras widely used in Hollywood productions. This move solidifies RED’s position as a fully-owned subsidiary under Nikon’s umbrella, marking a new chapter in the evolution of professional digital cinema cameras.

Spearheading iconic movies such as Guardians of Galaxy, Renfield, and the Queen’s Gambit, RED cameras have received acclaim for their innovation and superior image quality, even clinching prestigious awards, including an Academy Award. Notably, they have become the preferred choice for top-tier Hollywood filmmakers, establishing a legacy of excellence in filmmaking.

Nikon officially disclosed its intent to acquire 100% of RED.com, LLC, with the founder James Jannard and current President Jarred Land, subject to certain closing conditions, thereby transforming RED into a subsidiary of Nikon. This strategic move by Nikon underscores its commitment to enhancing its presence in the professional digital cinema market.

Noteworthy among RED’s portfolio are the acclaimed RED ONE 4K and the state-of-the-art V-RAPTOR [X] cameras, featuring groundbreaking RAW compression technology. These cameras have redefined industry standards, blending technological innovation with unparalleled image quality, setting a benchmark for serious filmmaking and video production.

The merger between Nikon and RED represents a synergy of strengths and expertise. Nikon is renowned for its world-class product development, reliability, and expertise in image processing, while RED brings to the table a wealth of knowledge in cinema cameras, including avant-garde image compression technology and color science.

With a shared vision to deliver exceptional products to the professional digital cinema market, Nikon and RED are poised to embark on a journey of innovation and creativity. By combining their prowess in imaging technology, product development, and user interface design, the collaborative efforts aim to push the boundaries of filmmaking and video production, heralding a new era of cinematic excellence.