Business
Ottawa Visitor Center Makes a Clever Pitch during Chicago Blackhawks Game
The Ottawa Visitors Center seized a strategic opportunity during the recent Chicago Blackhawks game when the NHL team faced off against the Ottawa Senators from the eponymous Canadian city.
The clever marketing move saw the Ottawa Visitors Center sponsoring the game’s radio broadcast on WGN Radio 720 and wgnradio.com, aiming to draw attention to Ottawa, Illinois, every time ‘Ottawa’ was mentioned in the hockey broadcast.
In a Facebook post, the Ottawa Visitors Center expressed their desire for WGN Radio listeners and Blackhawks fans to associate the name ‘Ottawa’ with the Illinois city, leveraging the strong branding of the professional hockey team that resonates with many Chicagoans.
Several officials from Ottawa made the trip to attend the game in person, further reinforcing the connection between the two Ottawas on this unique marketing occasion.
