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The rise of social media in Nigeria



Over the course of the last few years, there has essentially been an explosion in the popularity of social media platforms in Nigeria. Social media use has grown around the world, but its uptake in Nigeria over the past few years has been meteoric and has even surprised market analysts. Keep reading to learn more about why social media use is on the rise in Nigeria.


A burgeoning force

There are a number of identifiable factors which have contributed to the rise of social media across Nigeria. One of the most important factors has been the increase of digital infrastructure across Nigeria. This has led to a significant decrease in the costs associated with owning a mobile device and paying for data.

The decrease in price for mobile devices such as smartphones and tablets has also helped to contribute to the rise in use of platforms such as WhatsApp and Instagram, which are predominantly used on smart phones. There are now many low-cost providers of mobile technology located around the world, along with a thriving second-hand trade.

Finally, Nigeria has also experienced a period of record growth, which has led to more people exiting extreme poverty and seeking to invest in things like mobile technology and data plans.


The rise of entertainment and games

Another form of mobile entertainment has been growing increasingly popular across Nigeria, that of mobile gaming and gambling. As mobile technology becomes more commonplace across Nigeria, increasing numbers of Nigerians are trying out online gaming and gambling apps.


The online gambling industry has become incredibly popular over the course of the last 10 years as more and more people give online gambling a try. There are now hundreds of different online casinos and digital betting platforms for gamblers to choose from. There are so many different online casinos that it can actually be difficult for novice players to choose a specific casino to sign-up with.

In order to set themselves apart from the competition, many online casinos have started offering competitive registration bonuses, increasing the number of games in their libraries, and investing in platform usability and operations. Some of the top online casinos have also started offering 1xbet promotional options for new players.


What lies ahead for Nigerian social media trends?

It is impossible to know what the future holds, but it appears likely that social media use will continue to grow in Nigeria as mobile infrastructure develops and expands, and as mobile technology such as phones, tablets, and data plans fall in price. In fact, market analysts are predicting that social media use in Nigeria will increase by several factors.

It will also be interesting to see whether or not any new social media platforms are able to break into the Nigerian market. The big tech giants which currently dominate the market are increasingly coming under speculation with regards to their monopolistic tendencies, so it is very possible that a new social media company could rise up and take the market by storm.

Rachel Adams

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