Vancouver Canucks President Talks Winning and Business Strategy with NLL Team

Vancouver Canucks President, Michael Doyle, discussed the paramount importance of winning in the sports industry, particularly when it comes to the Vancouver Warriors, the National Lacrosse League team acquired by the Canucks in 2018.

Doyle emphasized the significant influence of a team’s performance on fan engagement, citing examples such as the Canucks, B.C. Lions, and Vancouver Whitecaps, highlighting the correlation between success on the field and attendance.

While some teams enjoy consistent fan support regardless of their standings, like the New York Knicks and Toronto Maple Leafs, Doyle acknowledged that Vancouver’s sports landscape thrives on winning.

The Warriors, with a current record of 2-6, are gearing up to face the Saskatchewan Rush on Saturday at Rogers Arena, aiming to elevate their performance and draw in more spectators.

Under the leadership of head coach and general manager Curt Malawsky, the Warriors made significant offseason investments, recruiting top talent including Kevin Crowley, Ryan Dilks, and Matt Beers to bolster their roster.

The collaboration between the Canucks and the Warriors not only aims to elevate the team’s success but also opens avenues for innovation in game-day experiences, providing a platform to experiment with new ideas before implementing them in Canucks’ games.

Doyle highlighted the benefits of shared learnings between the Warriors, Canucks, and the AHL affiliate in Abbotsford, emphasizing the value of cross-pollination in enhancing fan engagement and game-day experiences.

Having previously worked with Maple Leafs Sports and Entertainment, Doyle recalled the exchange of game-day insights between the Toronto Raptors and the Leafs, noting the importance of adapting to evolving fan demographics and preferences.