Elder-tainment: The Rise of Entertainment for Seniors in America

In a surprising turn of events, Mick Jagger and Keith Richards of The Rolling Stones are defying expectations by continuing their iconic music career well into their senior years. As Mick prepares to turn 81 later this month and Keith in December, the duo is still rocking out on stage, captivating audiences across North America.

The 1960s may not have predicted this longevity for the rock legends, but with their ongoing tours, including the recent performances in stadiums, Jagger and Richards are proving that age is just a number when it comes to music.

Amidst this remarkable showcase of enduring talent, a new trend in entertainment is emerging, catering specifically to older audiences in America. One standout figure in this realm is comedian Leanne Morgan, a 58-year-old grandmother hailing from upper East Tennessee. Her sold-out shows at Memorial Auditorium, once a dream she humorously reminisces about during her smaller gigs at The Comedy Catch, now draw crowds that demonstrate the demand for what can be dubbed as ‘elder-tainment.’

Leanne Morgan’s unique brand of comedy, resonating with the over-50 crowd, has propelled her career to new heights. Not only is she filling concert halls, but she has also ventured into Hollywood, collaborating with A-listers Reese Witherspoon and Will Ferrell on a comedy movie. With a sitcom deal and a forthcoming book, Morgan embodies the success story of entertainment tailored for older demographics.

Shifting to the big screen, a recent film titled ‘Horizon,’ a Western production, has captured the attention of audiences, particularly in regions like Hixson, Tennessee. Despite a lukewarm national reception, the local turnout for the movie’s debut screening indicated a significant presence of viewers over 60, highlighting the potential for productions targeting older age groups.

The cultural phenomenon of experiences like Jimmy Buffett concerts, enjoyed by enthusiasts known as Parrot Heads, further emphasizes the market for senior-focused content. With attendees spanning across generations including Gen Xers and Boomers, such events underscore the enduring popularity and influence of elder-tainment.

As America witnesses a shift towards embracing entertainment tailored for seniors, individuals like Leanne Morgan and established entities like The Rolling Stones exemplify the vibrancy and demand within this niche. With purchasing power, leisure time, and a desire for enjoyable experiences, the older demographic is becoming a formidable force in the entertainment landscape.

From comedy specials to blockbuster movies and live music events, the era of elder-tainment is paving the way for a new chapter in the entertainment industry, where age signifies not a limitation, but a market opportunity to be explored and celebrated.

Mark Kennedy, a Sunday School attendee, encapsulates this sentiment as he reflects on the growing prevalence of elder-tainment offerings that cater to a demographic eager to relish in moments of joy and amusement.