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Atlanta United Announces Partnership with MARTA for Enhanced Matchday Experience

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6 meses ago

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Atlanta United has revealed a multi-year collaboration with the Metropolitan Atlanta Rapid Transit Authority (MARTA) in a bid to elevate the matchday experience for fans.

The partnership commences with a special promotion for the June 2 game against Charlotte FC, offering fans a co-branded t-shirt and a collectible Atlanta United Breeze Card loaded with a roundtrip fare upon purchasing the MARTA Ticket Pack.

President and CEO of Atlanta United, Garth Lagerwey, expressed excitement about the partnership, highlighting MARTA’s longstanding role in supporters’ matchday routines and emphasizing the club’s dedication to enhancing fan experiences.

This partnership encompasses various elements such as a co-branded apparel line set to launch later this year, alongside social media campaigns, in-stadium branding, digital marketing, and radio advertisements to further engage fans.

Notably, Mercedes-Benz Stadium is conveniently situated near the GWCC/CNN and Vine City rail stations, making MARTA a popular choice for fans attending Atlanta United matches, with an average of 17,000 fans utilizing the service in 2023.

MARTA General Manager and CEO, Collie Greenwood, underscored the integral role the transportation service has played in the matchday experience since Atlanta United’s establishment in 2017, emphasizing the partnership’s aim to deepen customer engagement and align with Atlanta’s growing status as a soccer hub.

Furthermore, the revamped Leagues Cup, featuring all clubs from MLS and Liga MX, will take place from July 26 to August 25, providing a fresh tournament format for soccer enthusiasts.

Atlanta United’s latest community kit, adorned in blue and yellow, symbolizes the city’s renewal and vibrant history, adding a unique flair to the team’s identity.

Rachel Adams

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