Poll Shows Majority of UK Voters Feel Worse Off than 14 Years Ago, Challenging Conservative Party’s Strategy

A recent poll conducted by More in Common has revealed that a significant majority of UK voters feel economically worse off compared to 14 years ago, a sentiment that poses a significant challenge to the Conservative Party’s election strategy.

The poll, reminiscent of Ronald Reagan‘s famous question during the 1980 US presidential election, asked voters whether they felt better off today than when the Conservatives came into power in 2010. The results indicated that over half of the public perceives themselves as financially worse off, dimming the party’s prospects.

According to the findings, only a quarter of respondents reported feeling better off since the Tories took office, showcasing a pervasive sentiment of economic decline among the populace. Even within the Conservative voter base, 48% stated they felt poorer, underscoring the uphill battle the party faces in convincing people to ‘stick with the plan’.

Luke Tryl from More in Common highlighted the deep-rooted dissatisfaction, noting that most individuals and a significant majority view the overall country’s economic situation as deteriorating since the Conservative Party assumed power.

Chancellor Rishi Sunak’s repeated urging for voters to remain loyal to the Tories in the upcoming general election has faced skepticism, with a growing narrative that reverting to the party’s initial governance 14 years ago may be a preferable option for many disenchanted voters.

The Conservative Party’s election prospects have been further strained by recent polling data, with forecasts indicating a potential landslide victory for Labour and Sir Keir Starmer. In a recent survey conducted by British Polling Council member People Polling, Labour garnered significant support at 46%, with the Tories trailing at a mere 18%, and Nigel Farage‘s Reform UK at 13%, further complicating the Conservative Party’s electoral path.

Downing Street sources hinted at a potential election date set for 10 October, following Chancellor Sunak’s decision to rule out a snap election in May. The looming electoral challenge has left the Conservatives in a precarious position as they navigate mounting discontent and dissatisfaction among the electorate.