Brands Celebrate Mother’s Day with Special Campaigns and Initiatives

In anticipation of Mother's Day this Sunday, major brands such as Liv by Kotex, Jergens Skincare, Teleflora, and Walmart+ are rolling out special campaigns and initiatives to celebrate moms across the nation.

Liv by Kotex has introduced a unique concept called ‘Mother’s Night’, scheduled for the evening preceding Mother’s Day. As part of this initiative, 200 lucky moms stand a chance to win $100 each to enjoy a night out with friends, fostering connections and shared laughter, all thanks to an Instagram sweepstakes.

Jergens Skincare’s Mom-Sense campaign has partnered with actress Nicole Ari Parker and jewelry brand Adina Eden to create a bespoke bracelet inspired by the iconic Cherry Almond scent. The campaign, highlighted on ‘Live with Kelly & Mark‘, invited viewers to nominate extraordinary mom figures in their lives for a chance to win the exclusive bracelet, Cherry Almond products, and a grand prize of $10,000, with winners revealed in early May.

Teleflora, the floral delivery service, launched a heartwarming spot titled ‘MotHER: A Teleflora Love Story’ to honor the multifaceted roles of mothers. Moreover, they have set up an Instagram Reel challenge called ‘MotHER’, encouraging users to showcase their moms and win one of 20 Teleflora bouquets through May 13.

Walmart+ joined the celebration with their ‘Mother of All Savings Memberships’ campaign, hosting an interactive Q&A platform with celebrities like Paris Hilton, Whitney Cummings, and Tia Mowry, offering real-life parenting advice. Consumer questions flooded in on TikTok, and the stars responded passionately over a two-day session in April, engaging audiences in a meaningful dialogue about motherhood.