Seat Renews Sponsorship of Spanish Copa del Rey and Copa de la Reina

Spanish car manufacturer Seat has announced the renewal of its partnership with the RFEF governing body, continuing as the official sponsor of the Copa del Rey and Copa de la Reina domestic cup competitions. The brand will retain its visibility at the tournaments through media presence, physical stadium advertising, and trophy exhibitions.

Seat has a long history of sponsoring these events, having partnered with the Copa del Rey 14 times and the Copa de la Reina four times. Rubén Rivera, the marketing director of RFEF, expressed pride in the ongoing collaboration, stating that Seat has been an integral part of Spanish football and a longstanding companion for both cups.

Cristian Calvo, marketing director of Seat Spain, emphasized that the brand’s presence in both competitions would enable fans to enjoy the sport like never before, offering a range of activities and unique experiences.

The Round of 16 stage of the Copa del Rey is currently underway, with the final scheduled to be held in La Cartuja, Seville, on April 6. Meanwhile, the Copa de la Reina’s final will take place on May 18.