WWE Unveils Top Merchandise Sellers for 2025

INDIANAPOLIS, Ind. — WWE has released its list of top merchandise sellers for 2025, showcasing the most popular superstars among fans. The list, published by WWE Shop, includes ten wrestlers, three women and seven men, presented in alphabetical order.

Returning to the spotlight, AJ Lee made headlines with her comeback in September during a premium live event. Teaming up with her husband, CM Punk, Lee competed against Seth Rollins and Becky Lynch, earning a victory that also landed her a spot on the merchandise best-seller list.

Alexa Bliss also cracked the list after returning at the Royal Rumble in February, while Rhea Ripley represented the women among top sellers. Other notable names include John Cena, who is in his final year as an active in-ring competitor, and Roman Reigns, whose strong merchandise sales continue despite a part-time schedule.

Jacob Fatu, despite injuries sidelining him, remains a top seller, particularly after winning the United States Championship from LA Knight at WrestleMania 41. Jey Uso also shined this year, winning the Royal Rumble and capturing the World Heavyweight Championship.

The full list of top merchandise sellers includes AJ Lee, Alexa Bliss, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley, and Roman Reigns. However, some popular names like Dominik and Rey Mysterio failed to make the cut, alongside fan favorites LA Knight and Randy Orton, raising questions about the criteria for this year’s ranking.

Mercandise sales remain a key indicator of a wrestler’s popularity, with WWE fans eager to support their favorites through various merchandise options. Despite being absent from this list, legends like Stone Cold Steve Austin and The Rock continue to generate interest with new merch on sale.