Kent RO Creates History with Roadblock on Aaj Tak during Ram Temple Consecration Muhurat

Kent RO, a leading water purifier brand, made history with an unprecedented roadblock during the consecration muhurat of the Ram Temple. The roadblock, which lasted for 84 seconds, was strategically placed on Aaj Tak, one of India’s most-watched news channels. Astrologers hailed this divine timing, with the auspicious muhurat commencing at 12:29:08 hrs and ending at 12:30:32 hrs.

This exclusive branding moment for Kent RO marked a significant milestone in media planning innovation, setting a new precedent for live event coverage. The undisclosed amount paid for the roadblock has revolutionized the way news channels sell their advertising inventories.

The impact of Kent RO’s branding during such a pivotal moment cannot be overstated. Aaj Tak, being a popular news channel, provided an extensive reach and viewership for a spectacle that will be etched in the memories of millions. This strategic roadblock was extended across all India Today Group channels, including India Today TV, GNT, AajTak HD, and Aaj Tak connected devices feed.

Rahul Shaw, CEO of TVTN, expressed his satisfaction with the partnership with Kent RO, emphasizing Aaj Tak’s commitment to delivering unparalleled mileage to its viewers. This collaboration pushed the boundaries of traditional media planning strategies, maximizing reach and engagement.

Kent RO, which symbolizes purity, found an ideal association with the Ram Mandir Pran Pratishta ceremony. Mahesh Gupta, CMD of Kent RO, expressed his happiness at being part of this momentous occasion, which held great emotional significance for Indian consumers. Arshad Shawl, Founder of Alliance Advertising, the media agency behind this collaboration, highlighted the deep connection Kent RO aimed to forge with the entire nation.

Apart from this historic roadblock, Aaj Tak continued its streak of success by selling over 1,100 L-bands on its live streams during the recent assembly elections. This accomplishment further solidifies Aaj Tak’s position as a leader in the news industry.