Business
Lindt Gold Bunny Mini Milk Chocolates: The Priciest Easter Treat on Shelves
Consumers seeking Easter chocolates should approach with caution as the Lindt Gold Bunny Mini Milk Chocolate emerges as the costliest option despite its diminutive size, a recent Guardian investigation reveals.
On supermarket shelves, the Lindt Gold Bunny Mini Milk Chocolate, weighing at a mere 10g, takes the title for the priciest Easter treat per 100g across major retailers.
In Waitrose, the mini bunny is priced at £1.50 each or £7.50 per 100g, surpassing even larger chocolate offerings in cost.
Even with the option of purchasing two 10g rabbits for 90p, the mini Lindt bunny remains comparatively expensive as per gram compared to other Easter confections on the market.
Customer feedback on the Lindt mini bunny has been mixed, with comments highlighting its tiny size and premium pricing.
While it’s common for smaller treats to be costlier due to packaging and transportation expenses, the Lindt Gold Bunny Mini Milk Chocolate stands out amongst its peers.
Lindt, the maker of the Gold Bunny, has faced challenges with rising ingredient costs, particularly cocoa, which has nearly doubled in price over the past year.
The escalating cocoa prices are attributed to climate change and a tree disease known as “swollen shoot,” impacting cocoa production.
Unlike some Easter treats that have reduced in size to offset cost increases, the Lindt Gold Bunny has maintained its size and price point.
However, other chocolate manufacturers have resized their Easter offerings this year, with reductions seen in products like Cadbury’s Dairy Milk Ultimate Fruit & Nut Easter egg and the KitKat Caramel Cookie Collision Chocolate Incredible Easter Egg.
Responding to the changes, manufacturers cite the challenging operating environment characterized by high ingredient, production, and transport costs.
Overall, the Lindt Gold Bunny Mini Milk Chocolate, priced at an equivalent of £75 per kilo, stands out for its premium cost compared to various other supermarket products.
