Chicago Sky Launches Mental Health App

The Chicago Sky is stepping up their game not just on the basketball court, but in the world of mental health. This season, they’ve teamed up with BarkleyOKRP and Putney to launch a campaign aimed at supporting players’ mental well-being through a new app.

This app, currently in beta testing, will be available on the players’ phones and is designed to filter out negative comments on social media. Many female athletes have experienced online harassment that can seriously affect their mental health, and this app aims to change that.

With the campaign titled “Block the Negativity, Post up Positivity,” fans are encouraged to join in by flooding social media with uplifting messages. Tania Haladner, the CMO of the Chicago Sky, emphasizes the importance of this initiative, stating, “The mental health of female athletes is heavily affected by social media comments.”

The campaign features several notable players, including Angel Reese, Chennedy Carter, Isabelle Harrison, and Brianna Turner. In a dynamic ad, they’re seen shattering negative comments while showcasing their basketball skills. Even the coach, Teresa Weatherspoon, makes an appearance to rally the team.

As part of the launch, a panel discussion was held before a Chicago Sky home game on August 15. The conversation focused on the intersection of social media, female athletes, and mental health outcomes, and included insights from expert panelists like WNBA legend Sheryl Swoopes and team psychiatrist Dr. Ndidi Onyejiaka.

This initiative is part of an ongoing program called ‘The Net,’ which aims to create a support network for female athletes. Betsy Ross from BarkleyOKRP shared that by integrating technology, they hope to give athletes more control over their social media experiences.

The campaign also features online videos, social media posts, and merchandise, including headbands covered in positive affirmations from the players. Overall, this program reflects a significant evolution in supporting female athletes in managing their mental health.