Wrexham Reports Record Turnover Amid Continued Losses in Latest Financial Update

WREXHAM, Wales — Wrexham AFC announced a record turnover of £26.7 million for the year ending June 30, 2024, more than doubling their income from the previous season. Despite the significant increase, the club still incurred a loss of £2.7 million during their first season back in the English Football League (EFL) as League Two runners-up.

According to the strategic financial report released on March 27, 2025, the overall losses since Hollywood actors Ryan Reynolds and Rob McElhenney acquired the club nearly three years ago have reached nearly £11 million. However, the substantial shareholder loan owed to the RR McReynolds Company has been paid off, allowing Wrexham to move ahead without outstanding debts to its owners.

During the financial year in question, Wrexham’s wage bill increased dramatically to £11 million, compared to £6.9 million in the previous season. This surge in expenses contributed to the overall loss, even as the club’s turnover set a League Two record, attributed largely to new sponsorship agreements.

The agreements made with major companies, including United Airlines and SToK Cold Brew Coffee, propelled sponsorship income to £13.1 million from just £1.8 million previously. This increase highlights the impact of the “Welcome to Wrexham” documentary series, which has significantly raised the club’s profile and global support base.

“The rise in sponsorship revenue is a testament to the international appeal we are cultivating through the documentary,” said Wrexham Chairman Ryan Reynolds. The club is now enjoying 52.1 percent of its revenue from international sources, primarily North America, a sharp contrast to the past when the UK constituted the majority of earnings.

Wrexham’s matchday revenue also grew, reaching £5 million, aided by the introduction of a temporary stand that raised stadium capacity. These financial figures underscore a year of substantial growth, with the club firmly positioned for future investments.

Despite the economic challenges posed by the rising wage bill and operational costs, which included stadium improvements and professional services amounting to £5 million, Wrexham’s leadership is optimistic about upcoming seasons. The management plans to enhance revenue further with increased central payments from the EFL due to their stable League One status.

“We are committed to ensuring that our operational costs are covered and that the financial losses experienced in recent years do not repeat themselves,” said Phil Parkinson, Wrexham’s manager. He noted that increased investment in the women’s team and academy development has been a vital part of their long-term strategy.

Looking ahead, Wrexham’s performance this season is crucial for its financial future. Promotion to the Championship would result in an estimated revenue increase of £8 million, based on the differing league payment structures.

While Wrexham’s ambitions of reaching the Premier League remain high, the club must navigate the complexities of the financial landscape as they strive for sustained success. However, with Reynolds and McElhenney at the helm, with their global reach and marketing savvy, Wrexham appears poised for continued growth.