Carmelo Anthony’s Latest Ventures: From NIL Updates to Luxury Wine Launch

Carmelo Anthony, the 10-time NBA All-Star, is making headlines in multiple arenas, both on and off the court. Recently, his son Kiyan Anthony, a promising high school basketball player, saw a drop in his Name, Image, and Likeness (NIL) value. Kiyan’s NIL value decreased by $22,000, bringing it to $1.1 million, while Bryce James, the son of LeBron James, maintains a higher NIL value of $1.3 million. The significant gap between the two is largely attributed to their social media presence, with Bryce James boasting 3.4 million followers across various platforms, compared to Kiyan Anthony’s 1.3 million.

In addition to the NIL updates, Carmelo Anthony is expanding his business empire with a new venture in the wine industry. His wine brand, VII(N) The Seventh Estate, co-founded with Asani Swann in 2022, is introducing a new collection of wines under the ‘Oath of Fidelity’ category. Each bottle of the Oath of Fidelity Châteauneuf-du-Pape retails at $135 and is made from grapes including Shiraz/Syrah, Grenache, and Mourvedre. This move reflects Anthony’s interest in the growing wine market, which he predicts will reach $500 billion in the next few years.

Carmelo Anthony’s legacy in basketball is also being highlighted, particularly his impactful season with Syracuse University in 2002-03. During this season, he led the Syracuse Orange to their first national championship since 1996, earning him the Final Four’s Most Outstanding Player award. Anthony’s performance, which included a career-high 33-point game against Texas in the Final Four, cemented his place in Syracuse’s history books.

These recent developments showcase Carmelo Anthony’s multifaceted career and his continued influence in both the sports and business worlds.