Don Julio and Popeyes Tease Bold Collaboration Ahead of Super Bowl

NEW ORLEANS, La. — Don Julio tequila and Popeyes are stirring up excitement with a mysterious collaboration set to debut Jan. 31, just days before Super Bowl LIX in New Orleans. The partnership, teased on social media, has fans speculating about a fusion of bold flavors and festive vibes.

The announcement, shared on Instagram, features a DJ spinning Latin beats, Popeyes’ signature takeout boxes rebranded with Don Julio’s sleek tequila aesthetic, and a flurry of social media buzz. Fans are eagerly guessing what the collaboration might entail, with theories ranging from tequila-infused fried chicken to spiked sauces and cocktails.

“Don Julio-infused fried chicken? It don’t even matter—I’m ready,” one Instagram user commented, capturing the excitement surrounding the reveal. Others speculated about a Carnival-inspired twist, with one user musing, “What’s this, friends? Seems like a match made in heaven for Carnival szn.”

The timing aligns perfectly with New Orleans’ reputation as a hub of celebration and bold flavors. Popeyes, founded in 1972 in the city, has long embodied its hometown’s spirit. The collaboration also taps into the growing trend of boozy culinary pairings, blending the fun of cocktails with the comfort of beloved fast food.

Social media reactions have been electric. “THE COLLAB YOU DIDN’T REALIZE WE NEEDED!! Omggggg,” one user exclaimed. Another pleaded, “I need to know what y’all doing, and I need to know now.” Speculation about the menu has been rampant, with ideas like tequila-marinated chicken, spiked lemonade, or even a family meal complete with mini tequila bottles.

“I’m going to assume they’re creating some kind of Don Julio glaze for the chicken. If I’m right, I want a year’s supply of both lol,” one commenter joked. Others focused on the celebratory vibe, with one user writing, “I need an invite to the party cause what’s happening??? 👀👀👀👀👀.”

The collaboration’s launch in New Orleans, a city synonymous with rich culinary traditions and party-ready energy, feels particularly fitting. Whether it’s a new menu item, a limited-edition product, or an immersive experience, the partnership promises to deliver something memorable for fans of both brands.

As the countdown to Jan. 31 continues, one thing is clear: Don Julio and Popeyes are poised to redefine game-day eats and create a buzzworthy moment that blends food, drink, and celebration.