Multichoice Launches New Streaming Service

Multichoice, Africa‘s leading entertainment company, has announced the launch of its new streaming service, aiming to provide viewers with a versatile and personalized entertainment experience. The service will be available to subscribers of Multichoice’s popular satellite television service, DStv, as well as its online streaming platform, Showmax.

The move comes as the streaming industry continues to experience significant growth around the world, with platforms like Netflix, Disney, Amazon Prime, and Apple TV+ dominating the market. Multichoice’s new service aims to offer a competitive alternative to these global giants and cater specifically to the African audience.

With a wide range of local and international content, Multichoice’s streaming service aims to provide a diverse selection of movies, series, and documentaries. Viewers can expect to find popular Hollywood blockbusters, exclusive African productions, and much more.

The launch of this new service marks Multichoice’s commitment to keeping up with the ever-changing entertainment landscape. The company’s CEO, based in Johannesburg, expressed excitement about the potential this venture holds, stating that it will revolutionize how viewers in South Africa and across Africa consume content.

In recent years, the streaming industry has brought significant disruption to traditional broadcasting models. As audiences increasingly turn to online platforms for their entertainment needs, companies like Multichoice have recognized the importance of adapting to this shift.

While the streaming market is crowded with international players, Multichoice believes its familiarity with the African market and its existing subscriber base will give it a competitive edge. By combining local and international content, the new service aims to cater to the diverse tastes and preferences of African viewers.

The Multichoice streaming service will be offered as an add-on to DStv subscribers, allowing them to access a wide range of content seamlessly. Meanwhile, non-DStv subscribers will have the option to sign up for Showmax, which will also provide access to the new streaming service.

In a world where streaming platforms have become the norm, Multichoice’s entry into the market is both timely and strategic. With its strong presence and longstanding reputation in the African entertainment industry, the company is poised to make a significant impact.