Celebrating 25 Years of Lancôme’s Iconic Juicy Tubes Lip Gloss

NEW YORK, NY — The 2000s brought memorable trends, but few products have withstood the test of time like Lancôme‘s Juicy Tubes lip gloss. Celebrating its 25th anniversary, Juicy Tubes continue to evoke nostalgia for millennials who remember the sweet fragrance of ‘Marshmallow Electro.’…

For many, the product symbolizes a rite of passage into makeup. One editor recalled, ‘Oh wow that brings me BACK. I got a trio set for my birthday one year and thought I was so cool.’ The editor noted that despite the gloss’s thickness and stickiness, it offered a sense of confidence akin to feeling like a pop star.

Another editor shared a poignant memory of middle school dances, saying, ‘I never left the house without it. A sticky swipe of gloss made me feel like I was on America’s Next Top Model.’ This enthusiasm illustrates the impact Juicy Tubes had on many young girls during that era.

However, in 2018, Lancôme attempted to discontinue the beloved glosses. The backlash from dedicated fans was swift, leading the brand to reintroduce Juicy Tubes in 2020 with 20 shades, including ten originals and ten new options.

Despite the evolving beauty landscape, the Juicy Tubes have maintained their charm. Known for their lasting shine and hydration, these glosses also feature vitamin E for a smoother finish. The brand’s recent campaign, The Juicy Kissing Web, capitalizes on the nostalgia of the 2000s, spotlighting pop culture icons like Paris Hilton and Ed Westwick.

New lip glosses may flood the market, but for many, Lancôme Juicy Tubes hold a special place in their memories and beauty routines.