Amazon Launches First Batch of Kuiper Internet Satellites

WASHINGTON, April 28 (Reuters) – Amazon successfully launched its first 27 satellites for the Project Kuiper broadband internet constellation on April 28, 2025, from Cape Canaveral Space Force Station in Florida. This marks the beginning of a project aimed at providing global internet access to consumers, businesses, and governments.

The Atlas V rocket, part of the United Launch Alliance, lifted off at 7 p.m. EDT, delivering the satellites to low-Earth orbit. Amazon plans to deploy a total of 3,236 satellites, making it one of the largest satellite networks to compete with SpaceX‘s Starlink, which has established a strong presence in the market.

Amazon’s Project Kuiper, announced in 2019 with a budget of $10 billion, aims to enhance connectivity in rural and underserved areas. The launch had been delayed multiple times, with the initial attempt scheduled for April 9 scrubbed due to inclement weather.

Amazon’s rapid deployment is crucial, as the company must meet a Federal Communications Commission deadline to place 1,618 satellites into orbit by mid-2026. Experts believe Amazon might seek an extension due to its late start in the market.

Following the successful launch, Amazon is expected to confirm initial satellite communications from its mission operations center in Redmond, Washington, within hours. Once operational, service is anticipated to begin later this year.

Amazon’s executive chairman, Jeff Bezos, expressed optimism about Project Kuiper’s potential, stating, “There’s insatiable demand for internet. There’s room for lots of winners there.” He envisions Kuiper competing alongside Starlink while serving defense sectors as well.

In addition to heavy investment in satellite technology, Amazon has also developed consumer terminals to provide internet access, which are expected to retail below $400. With the first batch launched, the company aims to establish a consistent launch schedule with multiple missions planned this year to build out the full network.

The rapid advancements by SpaceX, which has already deployed over 8,000 Starlink satellites since 2019, set a competitive backdrop for Amazon. SpaceX continues to expand its service, adding more users globally and capturing military interests as well. Despite this, Amazon is committed to establishing Project Kuiper as a reliable alternative in the satellite broadband sector.