Barça Innovation Hub to Host Sports Tomorrow Congress at Mobile World Congress

The Barça Innovation Hub is gearing up to host the prestigious Sports Tomorrow Congress at the Mobile World Congress, focusing on the theme of ‘Shape your own game.’ The congress, set for February 26 to 27, will gather professionals from various sports disciplines for insightful discussions on personalization in the sports industry.

Renowned experts like Asker Jeukendrup and Yannis Pitsiladis will headline the event, presenting cutting-edge developments in areas such as nutrition optimization and genomics to enhance athlete performance.

Meghan Chayka, Sarah Bailey, Vosse De Boonde will lead discussions on data interpretation, showcasing their expertise in leveraging data for sports analytics.

The congress will also feature startups connected to FC Barcelona, each presenting innovative solutions in fields like blockchain and nutrition.

Skarpi Hedinsson, technology manager for the Los Angeles Rams, will shed light on the application of technology in sports stadiums, adding further depth to the event.

Additionally, the Sports Tomorrow Congress will spotlight the Allianz Startup Challenge, where emerging enterprises will showcase their products and solutions in various sports-related sectors, under the watchful eye of a jury including Eduard Romeu and Marc Márquez.