Cadillac Celebrates F1 Entry with Star-Studded Miami Launch Event

MIAMI, Florida — Cadillac Motorsports officially entered the Formula 1 grid, celebrating with a lavish event on May 14, 2025. CEO Dan Towriss, in a striking all-white suit, addressed a packed crowd at a Miami restaurant transformed for the occasion.

The event featured actor Terry Crews, who energized the audience, and a performance by Grammy-nominated artist Janelle Monae, adding to the excitement surrounding Cadillac’s upcoming debut.

A year prior, it seemed unlikely that Cadillac would join the elite ranks of F1. The FIA had rejected an expansion of teams, leaving established names skeptical of adding new competitors. However, Cadillac’s entry was made possible with the backing of General Motors, which gained regulatory approval to participate from the FIA.

“The environment has changed,” Towriss stated, highlighting the newfound acceptance of Cadillac in the world of F1. “We appreciate being welcomed onto the grid, and we intend to get to work.”

With the 2026 F1 season fast approaching, Cadillac’s focus is on meeting technical milestones, including the recent delivery of its first chassis. Team principal Graeme Lowdon explained the importance of rigorous homologation tests that each chassis requires before it can compete.

“We’re now progressing to a full chassis for testing,” Lowdon said. “This enables us to simulate conditions more effectively than quarter chassis could.”

As part of its entry, Cadillac will utilize Ferrari power units for its initial three seasons, establishing a vital partnership for developing their competitive edge on the track.

Lowdon described the ongoing collaboration with Ferrari as productive, stating, “We’re already conducting impact testing for components which is encouraging for our development process.”

The Miami event also showcased the growing team, which increased from 120 employees in May 2024 to nearly 400 currently, with projections of reaching around 600 by the start of the 2026 season. Recruitment for garage staff is ongoing as Cadillac prepares for its debut race.

Looking ahead, Cadillac’s new facilities in Fishers, Indiana, and Concord, North Carolina, are set to play significant roles in manufacturing and developing F1 components. These facilities are expected to be operational by next year, providing even more support for Cadillac’s ambitious plans.

“That will be a destination for U.S. Formula 1 fans, where they can see cars being built,” Towriss added, emphasizing the local impact of their efforts.

As the countdown begins to its first race, the excitement for Cadillac’s entry continues to build, combining American motorsport heritage with ambitions to compete at the highest level.