Sports
Charles Barkley Rejects Millions for Auburn Athletics Amid NIL Debate

HOOVER, Ala. — Charles Barkley, the former NBA star and current analyst, made headlines on Wednesday at the Regions Tradition Celebrity Pro-Am golf tournament when he addressed name, image, and likeness (NIL) donations to Auburn University.
Barkley asserted his loyalty to Auburn while drawing a line on financial support for athletics. “There’s nobody, legal or illegal, who has given more money to Auburn than me,” he told reporters. “But the notion I’m gonna give them millions of dollars a year, so Auburn can be good at football and basketball is not gonna happen.”
His comments come during a time when universities increasingly rely on wealthy boosters to fund athletic programs, especially for NIL initiatives. Barkley, while proud of his past contributions, expressed frustration over the current state of college sports, stating, “College athletics is so f—ed up right now.”
Barkley highlighted the challenges he sees in restoring control over college sports. “The problem is I don’t know how you put toothpaste back in the tube,” he added.
While he has significant affection for Auburn, Barkley clarified that financial limits exist. “I’d do anything for Auburn, within reason,” he said. However, he stated, “I’m not gonna give Auburn millions of dollars, so we can be good in football or basketball.” He further remarked on financial realities, emphasizing, “black and broke does not work in any states.”
Auburn’s recent athletic achievements include a successful basketball season that saw them reach their second Final Four in six years. Meanwhile, their football program is looking to rebound under head coach Hugh Freeze following a challenging season.
Barkley praised basketball coach Bruce Pearl for leading the team to notable success and highlighted the importance of graduating players. “As long as he is graduating players, we’re good. The winning is a bonus,” Barkley said.
His comments resonate amid larger conversations about the future of NIL and the impact on college athletics. Barkley recently indicated that his focus might shift toward more impactful philanthropic efforts, stressing that local community support, such as rebuilding homes in Birmingham, holds more significance for him than contributing to athletics.