Goldie Hawn, Kate Hudson, and Family Star in New SKIMS Holiday Campaign

In a heartwarming and festive move, SKIMS has unveiled its new holiday campaign featuring Hollywood legends Goldie Hawn, her children Kate Hudson and Oliver Hudson, and their families. Photographed by Harmony Korine, the campaign captures the family enjoying quality time together, adorned in matching pajamas from SKIMS’ signature holiday collection.

The campaign highlights the cozy and limited-edition lounge wear that SKIMS is known for. Goldie Hawn expressed her delight in participating in the campaign, stating, “For me, the holidays are all about family time, so getting to shoot this campaign and soak up these magical moments with my kids and grandkids is just the best. And let’s be real, the SKIMS Holiday Shop is a total game-changer — it’s packed with the coziest, softest pieces that I’ll be living in all season long. Bring on the snuggles!”

Kate Hudson also shared her enthusiasm, noting, “The collection is a total dream — from the styles to the patterns, there’s something for everyone. It was so much fun to match with my kids, and I know these pieces will make our holiday moments even more cozy.”

This year’s campaign continues SKIMS’ tradition of featuring celebrities and their families, following previous stars like Snoop Dogg and Patrick Mahomes. Kim Kardashian, co-founder and chief creative officer of SKIMS, praised the Hawn/Hudson family’s energy, saying, “I absolutely love our holiday family campaigns, and this year, I’m excited to spotlight the Hawn/Hudson family as our stars. We design our holiday collections to be iconic and full of surprises, but at the heart of it, we want to create a sense of family that feels inviting. The Hawn/Hudson family’s magnetic and playful energy truly emanates throughout the campaign, adding such warmth to the collection.”