ICC and FanCraze Extend Partnership for Innovative Digital Fan Engagement

The International Cricket Council (ICC) and FanCraze have announced a significant multi-year partnership extension to enhance digital fan engagement during the upcoming ICC Men’s T20 World Cup 2024. This extension marks a notable milestone in the evolution of digital interaction between fans and the sport.

The new products to be launched during the tournament include the innovative ICC Crictos SuperTeam, a Web3 fantasy game that will feature officially licensed ICC digital video collectibles. With SuperTeam, fans can assemble fantasy teams using their ICC Crictos and compete in contests to win exciting rewards on a regular basis, showcasing their cricket knowledge to the world.

Building on the success of ICC Crictos over the past few years, this partnership aims to provide opportunities for both new and existing fans to engage with men’s and women’s cricket on a whole new level. ICC Crictos have revolutionized the way fans experience the sport, offering exclusive digital video collectibles that commemorate the greatest moments in cricket history—from match-winning sixes to stellar performances by the world’s top players.

Through various unique activations like gifting special ICC Crictos to fans attending the ICC Men’s T20 World Cup 2022 and providing exclusive behind-the-scenes experiences, ICC Crictos have brought supporters closer to the action than ever before. Events such as the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, allowing enthusiasts to meet their favorite players and take part in engaging activities that celebrate the essence of cricket.

ICC’s Head of Digital, Finn Bradshaw, expressed his delight in unveiling ICC Crictos SuperTeam and providing cricket fans worldwide with a fresh and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. The goal is to enter a new era of digital engagement, utilizing cutting-edge technology to enhance fan interaction and expand the sport globally. This initiative aims to bring fans closer to the game than ever before, enabling them to be part of the grandest cricket carnival ever from anywhere in the world.

Co-Founder and CEO of FanCraze, Anshum Bhambri, described the ICC Men’s T20 World Cup as a truly global competition that has witnessed numerous iconic moments and players over the past 15+ years. The launch of SuperTeam is a culmination of their vision to create a vibrant global community for cricket fans. Bhambri anticipates fans assembling fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. He believes that SuperTeam will transform digital sports fandom and further expand FanCraze’s userbase, which spans across 100+ countries.