ITV to Broadcast Inaugural Hexagon Cup Padel Tournament

ITV has secured the UK broadcast rights for the Hexagon Cup, a new and highly anticipated padel tournament set to take place in Madrid, Spain. This landmark deal will see ITV live streaming the Semi-Finals and Finals of the tournament on their platform ITVX, as well as providing a highlights program on ITV4. The partnership marks a historic moment as it will be the first time ITV broadcasts a live padel tournament.

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The Hexagon Cup has already gained significant recognition for its innovative and inclusive team format, featuring top-tier padel players and celebrity teams such as Andy Murray‘s Team AD/vantage, Eva Longoria’s ElevenEleven Team USA, Rafa Nadal Academy powered by Richard Mille team, and RL9 by Barcelona FC’s Robert Lewandowski.

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Tim Godfrey, Strategic Advisor for the Hexagon Cup, expressed his excitement over the partnership, stating that it is a major win for both the tournament and British padel fans who now have access to watch the best players in the world live and for free. Niall Sloane, Director of Sport at ITV, added that they are thrilled to showcase this exciting new sport, which has already captured the attention of many fans.

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The Hexagon Cup’s global TV coverage will be produced by London-based sports innovation specialists. Born under the motto ‘For the Fans. For the Players. For the Game’, the tournament features six teams, each consisting of a male, female, and Next Gen pair, competing for a substantial prize pool of €1 million. The Hexagon Cup will take place at the prestigious Madrid Arena from January 31st to February 4th, with the six teams divided into two qualifying groups for a series of head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champions will be crowned.