Lamar Jackson’s Net Worth Soars to $100M Amid NFL Stardom

BALTIMORE, Md. — Lamar Jackson, the Baltimore Ravens‘ star quarterback, has cemented his status as one of the NFL’s most valuable players, with an estimated net worth ranging between $40 million and $100.5 million as of January 2025. Jackson’s financial success stems from his record-breaking NFL contract, lucrative endorsements, and thriving business ventures.

In April 2023, Jackson signed a historic five-year, $260 million contract extension with the Ravens, including $185 million guaranteed. The deal, which averages $52 million annually, solidified his position as one of the league’s highest-paid players. By November 2024, his career earnings from NFL contracts alone totaled approximately $144.5 million.

Jackson’s off-field ventures have significantly bolstered his income. He has endorsement deals with major brands such as Oakley, Nike, and Under Armour, contributing an estimated $2 million annually. Additionally, he has partnered with the virtual reality video game NFL Pro Era, further expanding his influence beyond the gridiron.

Beyond endorsements, Jackson has diversified his portfolio through entrepreneurial endeavors. He owns Era 8 Apparel, a clothing line blending sportswear and street fashion, and co-owns Play Action Soulfood and More, a restaurant serving southern-style comfort food. Jackson has also invested in real estate, including a $1.3 million mansion in Owings Mills, Maryland.

Jackson’s impact extends beyond business. He founded the Forever Dreamers Foundation, a nonprofit focused on mental health awareness among youth. “Lamar is not just a phenomenal athlete but also a role model who gives back to his community,” said a spokesperson for the foundation.

Since being drafted 32nd overall in 2018, Jackson has redefined the Ravens’ offense with his dual-threat abilities. He earned the NFL MVP award in 2019 and has been selected to three Pro Bowls. His dynamic playstyle and leadership have made him a cornerstone of the Ravens’ success.

As Jackson continues to excel on and off the field, his legacy as a trailblazer in the NFL grows. With a combination of athletic brilliance and business acumen, he remains a symbol of modern sports stardom.