Latin Stars Dominate MLS Jersey Sales in 2025

Austin, Texas — The popularity of Latin players is clear from the list of the top 25 best-selling jerseys in Major League Soccer (MLS) for 2025. Eight of the top 10 jerseys belong to Latino or Spanish players, showcasing a trend among fans who favor vibrant and skilled soccer styles.

Lionel Messi and Luis Suárez, both of Inter Miami, lead the rankings. Other players making a strong showing include Miguel Almirón from Atlanta United and Hirving “Chucky” Lozano from San Diego FC, exemplifying fans’ connections to Latino players.

This year, Diego Chará from the Portland Timbers stands out as he became the first player in MLS history to reach 300 appearances. His influence is reflected in his eighth-place spot on the sales list, demonstrating leadership and longevity.

The list of top-selling jerseys is based on sales from MLSstore.com from January 1 to May 1, 2025. It illustrates fans’ emotional connections to specific players, with many opting to spend on their jerseys, illustrating their support and pride in the league.

Seattle Sounders also feature prominently, with Jordan Morris, Jesús Ferreira, and Pedro de la Vega in the top 25. The club has a historical presence in jersey sales, maintaining popularity even before Messi’s arrival in the league. Their loyal fan base continues to shine through their spending habits.

This 2025 ranking not only emphasizes the trends of Latino influence in MLS but also highlights the cultural representation within the sport. Soccer fans are supporting players who reflect their passion and creativity, enriching the overall flavor of the league.

The MLS All-Star Game is set to take place on July 23, 2025, at Q2 Stadium, where many top players, including those from this jersey sales list, are expected to participate. This event further illustrates the convergence of skill and fan loyalty in the dynamic world of Major League Soccer.