Mahindra’s Thar ROXX Receives Record Bookings Within an Hour

Mahindra & Mahindra Ltd, a leading automobile manufacturer in India, announced on Thursday that its latest SUV model, the Thar ROXX 5-door, has achieved a remarkable milestone in the Indian automotive market. The company reported an unprecedented 176,218 bookings for the vehicle within the first sixty minutes of the booking window opening at 11 a.m. on October 3, 2024.

“The unprecedented response reflects the broad appeal of Thar ROXX, captivating customers nationwide,” stated Mahindra & Mahindra in their official release. The statement highlights the SUV’s appealing design, refined driving experience, powerful performance, and unmatched off-roading capabilities. Additionally, the vehicle boasts top-tier safety features, spacious interiors, and cutting-edge technology.

The Thar ROXX is being praised as a “category disruptor in the SUV segment,” setting new benchmarks and elevating Mahindra’s standing in the competitive SUV market. The vehicle’s introduction marks a significant addition to Mahindra’s already diverse portfolio of sports utility vehicles, which have consistently garnered strong consumer interest in India.

The company has confirmed that deliveries for the Thar ROXX are scheduled to commence during the festive period of Dasara, which holds cultural significance in many parts of India. Mahindra also assured prospective customers that they would receive information about their tentative delivery schedules in a phased manner over the next three weeks.

Bookings for the Thar ROXX will remain open and interested customers can place orders at all authorized Mahindra dealerships or through the company’s official website. This move comes as the company continues to expand its reach and cater to the increasing demand for SUVs in the Indian market.