Maxwell the Pig Returns: Geico Brings Back Nostalgic Ad for March Madness

LOS ANGELES, CA — Geico is bringing back its beloved character Maxwell the Pig for the 2025 NCAA March Madness tournament, reviving nostalgia for fans who first saw him in a 2010 commercial.

The animated pig, known for his catchy slogan, “Could switching to Geico really save you 15% or more on car insurance?” became an icon in advertising for his humorous antics, including a memorable scene where he joyfully screams “WEEEEEEEE” while riding in a car. His return comes as fans express mixed feelings about nostalgia in advertising.

“It’s ironic that they’re bringing back a commercial from 15 years ago,” said local sports fan Alyssa Lang. “It feels like we should leave the past in the past, but I guess they’re hoping for a nostalgic hit.”

The NCAA Tournament, recognized for its thrilling upsets and memorable moments, has turned into a prime venue for advertisers looking to cement their message in viewers’ minds. However, amidst the excitement, many fans are already overwhelmed by a barrage of commercials, particularly Geico’s.

The early consensus among viewers is that while initial appearances of Maxwell may generate some chuckles, the charm quickly wears off. “I cannot believe we are doing this again,” said another disgruntled fan on social media, expressing sentiments shared by many. “The pig should’ve been bacon by yesterday,” joked user Jay.

Despite the mixed reviews, there is a segment of fans who appreciate the throwback approach of Geico’s marketing strategy. Some argue that addressing nostalgia through advertising can evoke warm feelings and a sense of connection. “I enjoy throwback commercials. They remind me of simpler times, like the classic M&M commercial during Christmas,” commented a fan appreciating the nostalgia.

With the tournament just underway, the discussions about commercial fatigue are only beginning. Many viewers have already voiced their frustrations with various ads, including Geico’s and others that are receiving heavy rotation. “Every commercial break feels like a torture session,” lamented Jeremy Brunk, another disappointed viewer. “I don’t know who finds this funny after the 20th time.”

As the tournament progresses, viewers remain hopeful that advertisers will take a more creative approach with their promotional material, but for now, the experience is a mix of excitement for the games and fatigue from repetitive ads. With the clock ticking on the tournament, it remains to be seen how Geico’s nostalgic strategy will play out in the long run.