Milan and Vivaticket Announce Three-Year Partnership for Ticketing

Milan, Italy – Vivaticket and Lega Serie A have announced a three-year partnership for the ticketing of the Coppa Italia Frecciarossa finals in 2025, 2026, and 2027. This agreement makes Vivaticket the official and exclusive ticketing provider for the finals, responsible for ticket distribution and management, ensuring a modern and secure purchasing experience for fans.

Luigi De Siervo, CEO of Lega Serie A, expressed enthusiasm about the collaboration, stating, “The collaboration with Vivaticket for the finals represents a further step in our journey towards innovation and digitalization. Offering fans a modern, secure, and accessible ticketing system is essential for improving stadium access and bringing more passionate supporters closer to Italian football.”

Silvano Taiani, CEO of Vivaticket, shared his excitement as well, saying, “We are thrilled to join Lega Serie A in this new adventure, sharing our passion for football with fans. Through this partnership, we want to make every final a unique experience, contributing to unforgettable moments for everyone.”

Vivaticket S.p.A. is a global leader in ticketing solutions, offering a suite of integrated products to manage the complete user experience. Its system, designed and developed internally, has extensive experience in live music, theater, museums, trade fairs, theme parks, football, and sports in general, with notable clients including Warner Bros Abu Dhabi and the Louvre Museum.

This partnership is seen as a significant confirmation of Vivaticket’s commitment to providing technologically advanced solutions and promoting innovation in sports and entertainment.