MTN Launches Innovative Yellow Plans to Simplify Consumer Connectivity Choices

MTN South Africa has introduced its latest consumer Yellow Plans, aimed at providing customers with affordable and straightforward connectivity options. The plans offer anytime data and minutes for calls to all networks, ensuring maximum benefit utilization.

The telecom giant has embraced a strategy of radical simplification with the launch of its new Mobile Internet and Home Internet portfolios in 2023. These portfolios feature five transparent plans each, eliminating complexities like multiple data bundles and site-specific restrictions.

General Manager Bertus Van der Vyver expressed that the positive reception to the simplified Home Internet and Mobile Internet portfolios led to the development of the Yellow Plans for mobile phone users.

The Yellow Plans, ranging from R99 to R399 per month, cater to the needs of customers looking for user-friendly mobile contract options. They allow data sharing with up to five MTN numbers and offer flexibility with month-to-month SIM-Only offers.

Customers opting for the Yellow Plans can also choose smartphone bundles on either 24- or 36-month contracts, with exciting launch promotions on selected devices.

Van der Vyver emphasized that the Yellow Plans are designed to meet customers’ connectivity needs without unnecessary complexity, aligning with MTN’s radical simplification strategy.