Napheesa Collier Signs With Jordan Brand Ahead of WNBA Season

MINNEAPOLIS — Minnesota Lynx forward Napheesa Collier announced an endorsement deal with Jordan Brand on Friday, coinciding with the start of the 2025 WNBA season. The deal places Collier among elite company, as she joins a roster that has included stars like Maya Moore and Luka Doncic.

Collier, who is the reigning WNBA Defensive Player of the Year and a four-time All-Star, shared her excitement on Instagram, expressing her enthusiasm for joining the ‘Jordan Gang.’ She stated, ‘This partnership feels especially meaningful because it connects my performance on the court with impact that extends far beyond the game itself.’

Michael Jordan and Nike established the Jordan Brand in 1984, and it’s known for revolutionizing sports endorsements. The brand continues to invest in women’s basketball as the league’s popularity surges. Collier hopes to inspire young girls through her association with the brand, saying, ‘When young girls see that iconic silhouette, I want it to inspire them to aim higher than they thought possible.’

Under this new partnership, Collier becomes a prominent figure in the ever-evolving landscape of women’s sports endorsements. The Jordan Brand aims to mirror the success of Collier’s trajectory, acknowledging the monumental changes in women’s basketball that could redefine the sport.

Collier has been a significant contributor to women’s basketball both on and off the court. As a co-founder of Unrivaled, a burgeoning 3×3 basketball league, she has been at the forefront of empowering female athletes. Her career continues to flourish as she seeks to establish both her legacy and the future of women’s sports.

‘This is a partnership that I want to have for the rest of my career,’ she added, noting the personal impact of Michael Jordan’s visit to one of her games, which helped seal the deal.

The new season opens tonight, and with Collier now affiliated with Jordan Brand, the expectations are high as she seeks to lead the Lynx to success once again.