New England Revolution, Gillette Expand Longstanding Partnership Ahead of 30th Season

BOSTON (February 11, 2025) – Gillette and the New England Revolution announced an expanded multi-year partnership today, naming the Boston-based men’s grooming brand as the official front-of-jersey sponsor for the Major League Soccer club ahead of its 30th season.

Founded in South Boston in 1901, Gillette has supported the Revolution since the club’s inception in 1996. The brand has celebrated key milestones with the team, including the grand opening of Gillette Stadium during a Revolution home game in 2002.

The partnership comes as the league enjoys a significant surge in popularity, with the MLS fanbase expanding more than tenfold to over 50 million nationwide. The Revolution are set to kick off their 30th season following a record year in 2024, where they averaged 29,232 fans per home game and nearly half a million attended matches at Gillette Stadium.

“We are delighted to expand our relationship with Gillette through this new jersey sponsorship, strengthening our connection with an iconic New England brand,” said Revolution President Brian Bilello. “This exciting new chapter will create more engagement opportunities for Gillette with our loyal fans.”

John Claughton, Vice President of Grooming for Gillette North America, expressed enthusiasm for the partnership’s growth. “Gillette has a long-standing legacy across sports and we are thrilled to bring our brand front and center for MLS fans,” Claughton said. “Together we share the values of precision and performance, which has made this partnership a natural pairing.”

The Revolution will unveil their new secondary kit featuring Gillette as the front sponsor on Wednesday, February 12, at 11:00 a.m. ET. Fans can catch the first look by downloading the Revolution app or following the team on social media @NERevolution.

Fans will see the new jersey in action for the first time at the Revolution’s preseason friendly against Hartford Athletic on February 15. The regular season opener with Gillette as the front-of-jersey sponsor is set for February 22 against Nashville SC, followed by a home opener on March 1 versus Columbus Crew.

Tickets for the Revolution’s 30th season are on sale now, with single-game tickets starting at $39. The team will host each Eastern Conference opponent at Gillette Stadium this season, including a matchup against Inter Miami, the 2024 Supporters’ Shield winners, on July 9.

Head Coach Caleb Porter, heading into his second season, looks to lead the Revolution back to the Audi MLS Cup Playoffs, supported by a refreshed roster anchored by star midfielder Carles Gil, along with newcomers such as Leonardo Campana.

All MLS matches can be streamed live with MLS Season Pass available through the Apple TV app.