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New Zealand Rugby Expands Global Reach with Live Streaming Service NZR+

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3 months ago

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New Zealand Rugby (NZR) is set to broaden its global footprint with the introduction of live streaming services through NZR+, catering to international fans with 24 top-tier matches on the roster for 2024.

NZR+ is the direct-to-consumer platform established by New Zealand Rugby following a significant investment from private equity firm Silver Lake, aimed at leveraging the worldwide appeal of the iconic All Blacks and tapping into new revenue streams.

The move to offer live games through NZR+ is a strategic play to attract a broader audience beyond New Zealand’s borders, capitalizing on the global popularity of rugby and the allure of the world-renowned All Blacks.

This initiative aligns with recent efforts by World Rugby to expand the sport’s reach, particularly in non-traditional rugby strongholds, exemplified by the launch of RugbyPass TV for the 2023 Rugby World Cup.

Noteworthy matchups scheduled for live streaming kick-off include New Zealand versus England, Australia versus Wales, South Africa versus Ireland, and Argentina versus France, promising an exciting lineup for fans of the sport worldwide.

The offering is further enriched with coverage of all matches from the prestigious Rugby Championship, ensuring that fans are treated to top-tier rugby action throughout the competition.

Rachel Adams

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