Entertainment
NewJeans Addresses Uncertain Future and Emotional Goodbye at 2024 Korea Grand Music Awards

NewJeans, the popular K-Pop group, made a heartfelt and emotional speech at the 2024 Korea Grand Music Awards, where they addressed the uncertainty of their future together. On November 16, KST, during the award ceremony organized by Ilgan Sports, NewJeans received the Best Artist Award and used the platform to express their gratitude and concerns.
In their acceptance speech, the members of NewJeans did not shy away from discussing the ongoing conflict between their current management, HYBE, and the former ADOR CEO, Min Hee Jin. Hanni, a member of the group, emphasized the strong bond between the group and their fans, known as Bunnies, stating, “We donāt know when we will be able to stay as NewJeans, but I think the relationship between the five of us and the Bunnies cannot be destroyed. So, letās stick together until the end.”
The speech was particularly poignant when the group reiterated their new motto, āNewJeans never die,ā which resonated deeply with the audience and other idols present. (G)I-DLE leader Soyeon was seen tearing up during the speech, a reaction that has gone viral on social media. Netizens speculated that Soyeon could relate to NewJeansā uncertainty, given her own groupās past struggles and near-disbandment scare in 2021.
NewJeans has also taken legal steps by notifying ADOR of potential contract termination unless specific conditions are met by the label. This move underscores the groupās determination to protect their interests amidst the ongoing management disputes.