Sports
Nike and Hasbro Unveil LeBron James Monopoly Collection: Sneakers and Exclusive Game Set
Nike and Hasbro have announced an exciting collaboration to celebrate Monopoly Day on November 19, 2024, with a unique LeBron James-themed Monopoly collection. This limited-edition release combines the worlds of sports and classic board games, honoring LeBron James’ illustrious career and the timeless appeal of Monopoly.
The collection includes two distinct sneaker designs: the “Currency” and the “Token” editions of the Nike LeBron 22. The “Currency” colorway, set to release on November 15, features vibrant Monopoly money-inspired graphics with an Art Deco flair, blending playfulness with refined design. The “Token” edition, releasing on November 19, is inspired by classic Monopoly pieces like the racecar and thimble, with a luxurious blue and gold floral print that adds elegance and vintage charm[2][5].
Alongside the sneakers, Nike and Hasbro are introducing a custom Monopoly game board that commemorates LeBron James’ career milestones. This special edition board replaces traditional properties with significant events from LeBron’s NBA tenure, including his four NBA Championships, the I Promise School, and various streets from his time in Cleveland, Miami, and Los Angeles. The game tokens have also been redesigned to include the LeBron 22, the Air Zoom Generation, a championship ring, a Nike-branded basketball, a jersey, and the head of a lion[3].
To mark the launch, Nike will host a life-sized Monopoly game at LeBron James’ “I Promise School” on Monopoly Day. This event aims to promote financial literacy by connecting the fun of Monopoly with real-world money management skills. Students will participate in an interactive, large-scale game that teaches valuable lessons about financial responsibility[2][5].
Both sneaker designs will retail at $200 each, offering a collectible experience that blends sports heritage with board game nostalgia. This collaboration is expected to be highly sought after by fans, collectors, and investors, given its unique blend of style, strategy, and cultural significance[2][5].