OKX Extends Partnership with Jack Grealish as Global Brand Ambassador

OKX, a prominent global crypto exchange and Web3 technology company, has announced the extension of its collaboration with Manchester City player Jack Grealish as a global brand ambassador.

The agreement between OKX and the midfielder, who is also Manchester City’s Official Sleeve Partner, will involve Grealish in exclusive initiatives aimed at enhancing fan engagement, commencing with the launch of the ‘my fabric’ campaign today.

The ‘my fabric’ campaign focuses on the personal journeys of OKX ambassadors such as Grealish, showcasing the dedication, tenacity, and obstacles they have conquered on their paths to success.

Haider Rafique, the Chief Marketing Officer at OKX, expressed the brand’s objective of connecting with fans through unique athlete insights and experiences, underscoring the value they bring to fans by providing unparalleled access to their favorite athletes.

Jack Grealish, in response to the partnership extension, expressed his enthusiasm for continuing the collaboration with OKX and the prospects of offering enhanced experiences to fans worldwide.

OKX’s affiliation with Manchester City commenced in 2022 and expanded in subsequent years, with OKX playing various roles such as Official Training Kit Partner and Official Sleeve Partner for the football club.

Last year, through innovative Web3 ventures like ‘City+” that allowed fans to engage closely with Manchester City players including Jack Grealish, OKX successfully introduced its brand to millions of football enthusiasts globally.