Partha Biswas Appointed as President and Head of Tata Consumer Products’ RTD Business

Tata Consumer Products (TCP) has announced the appointment of Partha Biswas as the President and Head of its Ready-to-Drink (RTD) business, previously known as Nourishco Beverages Ltd. This strategic move aligns with the company’s ongoing efforts to strengthen and expand its growth-oriented divisions.

Partha Biswas brings with him over 20 years of professional experience in category leadership, business strategy, and sales. His prior experience includes serving as the Executive Vice President and Head of the largest entertainment channel at Viacom18. Biswas also held the position of Chief Operating Officer at ACT Fibernet, and has worked in significant roles at Hindustan Coca-Cola Beverages, focusing on category development, operations, and general management.

Sunil D’Souza, Managing Director and CEO of Tata Consumer Products, expressed optimism about the appointment, stating, “We are happy to welcome Partha to Tata Consumer Products. The RTD category is one of our growth businesses and Partha’s expertise will help us further scale up and accelerate the business and unlock the category’s potential.”

Biswas is set to succeed Vikram Grover, who is stepping down after over a decade with Tata Consumer Products. Grover was instrumental in achieving several key milestones for the company’s branded tea business and later focused on scaling the RTD segment, enhancing both value and premium product offerings.

In related developments, Tata Consumer Products completed the merger of three of its wholly-owned subsidiaries in September. These subsidiaries include Tata Consumer Soulfull Pvt Ltd, NourishCo Beverages Ltd, and Tata SmartFoodz Ltd. This merger is part of the company’s broader strategy to streamline operations and bolster growth in various food and beverage categories.