Peyton Manning’s Omaha Productions Secures New Investment Partnership

Los Angeles, CA — Peyton Manning‘s Omaha Productions has entered into a new partnership with former Endeavor executive chairman Patrick Whitesell, who has acquired a minority stake in the company. The stake, valued at approximately 10%, places Omaha Productions at over $750 million.

The investment comes from Whitesell’s new platform, which focuses on investing in sports, media, and entertainment companies. Private equity firm Silver Lake, which announced the partnership, will contribute an initial $250 million to this fund, marking the Omaha Productions deal as the platform’s inaugural investment.

While financial details remain undisclosed, Whitesell expressed optimism about Omaha Productions in a statement, emphasizing the company’s history of creating engaging content. “Omaha’s strong track record of creating engaging content puts them in a strong position to capitalize on new opportunities across entertainment and sports,” said Whitesell.

Since its inception in 2020, Omaha Productions has produced over 30 television series and live events for various media partners, including NBCUniversal. The company is known for its executive production of Netflix‘s documentary series “Quarterback” and “Receiver,” as well as the popular “Monday Night Football with Peyton and Eli,” where the Manning brothers comment on games and interview celebrities.

Silver Lake has a longstanding relationship with Endeavor, backing its recent move to take the company private, which was valued at $25 billion, factoring in Endeavor’s ownership stake in TKO Sports.

Manning co-founded Omaha Productions with media executive Jamie Horowitz, and with Silver Lake as a new investor, the company is poised to explore additional ventures that leverage Manning’s brand beyond media. Recently, Omaha announced an investment in Good Good Golf, a lifestyle and golf company.

Omaha Productions has been profitable since its launch, suggesting that the investment is geared more towards enhancing the company’s valuation and expanding its market opportunities rather than an immediate financial need.

Both Silver Lake and Whitesell have played key roles in shaping Endeavor into a diversified sports and entertainment powerhouse, culminating in the company’s acquisitions of the UFC and WWE, which were merged into a new publicly traded entity.

Disclosure: Comcast’s NBCUniversal is the parent company of CNBC.