Players Era Festival Transforms College Basketball with Major Prize Money

LAS VEGAS — The Players Era Festival is changing the landscape of college basketball in its second year, with 18 men’s teams set to compete from Nov. 24-26 in Las Vegas. Organizers offer participating schools $1 million each and additional cash for top finishers, aiming to redefine nonconference events.

Last year’s event garnered skepticism, but all previous teams returned, and several have extended their commitments through 2029. ‘There’s an opportunity for a major college basketball event in November,’ said co-founder Seth Berger. He launched Players Era with the vision of attracting broader audience interest during the basketball off-season.

This year’s festival expands from eight to 18 men’s teams, including ranked squads such as No. 2 Houston and No. 7 Michigan. Organizers expect over $20 million in prize money and participation fees, with four prominent women’s teams also making appearances.

Berger, known for co-founding the AND1 brand, sees the event as a pivotal moment for college basketball, blending competitive play, fan engagement, and NIL opportunities for players. ‘If you don’t adapt, you’ll get left behind,’ said a Big 12 administrator.

The NCAA has already altered its rules in response to the economic pressures introduced by the Players Era, allowing greater flexibility in scheduling and participation. The event’s success could influence how college basketball is structured moving forward.

Players Era’s growth symbolizes a shift toward player-centric models in college sports as it draws attention and resources traditionally held by established tournaments like the Maui Invitational and Battle 4 Atlantis. Future expansion to 32 teams is on the horizon, as the festival aims to dominate early-season college basketball.