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Quitter’s Day: Why Most New Year’s Resolutions Fail by January 10

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NEW YORK, N.Y. — The second Friday in January, known as Quitter’s Day, marks the point when many Americans abandon their New Year’s resolutions. This year, Quitter’s Day falls on January 10, a date when studies show most people give up on their goals, whether it’s saving money, eating healthier, or hitting the gym.

According to a Statista survey of 1,050 Americans aged 18 to 80, the most popular resolutions for 2024 include saving more money (21%), eating healthier (19%), and exercising more (17%). However, research reveals that the average resolution lasts less than four months, with many people quitting within weeks or even days.

“Everyone has good intentions on Jan. 1 when they begin,” said Justin Hale, an adviser at Crucial Learning, a company specializing in leadership development. “But their plan for how they’ll actually do that new thing and do it consistently is very, very poor.”

Hale emphasized the importance of simplicity when setting resolutions. “People should start with one thing,” he advised. “Pick something that is a seemingly small or simple behavior but you know that if you did it consistently, it would be a point of great leverage.”

For those who falter, Hale recommends reevaluating their approach rather than blaming themselves. “Don’t blame yourself, blame the plan,” he said. “I think we can change January 10th to no longer be ‘Quitter’s Day’ but to be ‘Adapter’s Day.’ January 10th is the moment when I evaluate how well I’m doing with my new habit.”

In 2023, the average New Yorker quit their resolutions 89 days after making them, according to data from MarekPhotoDesign.com. This trend is not unique to New York; nationwide, only 48% of people report successfully keeping their resolutions.

Astrologers also weigh in on the challenges of sticking to resolutions, particularly for those born under the zodiac sign Cancer. With Mars retrograde in Cancer until late February, astrologers suggest that Cancers may find it especially difficult to maintain their commitments this year. “Wait until the spring equinox on March 20 when Mars is direct and the fire of Aries season is upon us to set and stick to your new year, new you program,” advised one astrologer.

Despite the odds, experts agree that setting realistic, manageable goals and being willing to adapt can help turn Quitter’s Day into a day of reflection and renewed commitment.