Race Bibs in NYC Become Hot Commodities Amid Running Boom

NEW YORK — Nicole Lopez-Watson set multiple alarms to register for a road race in New York City. She focused on her computer, not for a concert ticket, but for a chance to run. “In 2019, I could pick and choose whichever races I wanted,” she said. Now, she experiences anxiety waiting for race sign-ups.

This growing problem is recognized by the New York Road Runners (NYRR), which organizes the New York City Marathon and other races. A pandemic-fueled running boom has made acquiring a race bib a challenge. NYRR CEO Rob Simmelkjaer noted that in 2019, races filled up in an average of 121 days. This year, that time shrank to just four days, with popular events like the Brooklyn Half Marathon crashing the registration site.

“We think the demand reflects the quality of our product,” Simmelkjaer said. “But it’s also our biggest challenge.” The organization now opens registration for only a few races at once, complicating planning for runners.

NYRR’s new system resembles a Ticketmaster rollout. Runners can opt for a $120 “membership plus” for earlier access or compete for general spots, prepared for long queues. Those who miss out can join standby lists. “It’s a good problem to have, but it’s a problem nonetheless,” Simmelkjaer acknowledged.

To alleviate the situation, NYRR plans more drawings for race entries. Runners hoping for a slot in sought-after events like the Manhattan 10K will now enter a lottery. Coach Stephen Cox said previously easy races are now hard to secure, noting that many novice runners face challenging timelines.

According to Nielsen Sports, 13% of surveyed runners started during the pandemic, with many continuing the habit after it began. “For brand-new runners, it sucks to have to figure out what you are doing months in advance,” said Cox.

This global interest increase in marathoning has intensified competition. Last year, over 200,000 people applied to run the New York City Marathon on Nov. 2, a surge of 71% from 2019. Last year’s event saw about 55,000 finishers.

The New York marathon uniquely offers local runners the chance to earn entry through completing the 9+1 program, requiring nine races plus volunteering. However, with limited spots due to permit restrictions, this avenue is also becoming difficult.

“Races have become a very precious New York City resource,” Simmelkjaer stated, highlighting the seriousness of the increased running interest in the city.