Raymond James Appoints New Leaders Amid Strategic Growth

TAMPA, Florida — Raymond James Financial, Inc. announced two significant leadership appointments aimed at enhancing its operational framework for financial advisors. Doug Brigman has been appointed as president of Asset Management Services (AMS), effective October 1, 2025, succeeding Erik Fruland, who is set to retire after 34 years with the firm.

Brigman, who has been with Raymond James since 2008, will spearhead the development of the firm’s fee-based platform. His focus will be on improving investment solutions and consultation services tailored for financial advisors. Brigman previously served as the chief administrative officer for AMS, overseeing research, regional consulting, and administrative teams.

“The goal is to further enhance the support we provide to financial advisors, ensuring they have access to measurable and diverse managed portfolios for their clients,” said Brigman. He holds an MBA from the University of Virginia Darden School of Business and has extensive experience in various leadership roles within the company.

In another pivotal appointment, Michelle Lynch will assume the newly created role of senior vice president, Practice Management and Growth Consulting, starting May 5, 2025. Lynch, who joined Raymond James in 2004, has managed nearly 20 branches in the Tampa Bay area and will now lead initiatives aimed at enhancing business lifecycle support for financial advisors.

Lynch emphasized the importance of this role, stating, “My primary objective will be to assist financial advisors from their practice development stage all the way through to succession planning.” She holds an MBA from Emory University Goizueta Business School.

Raymond James aims to solidify its status as a leading diversified financial services company with these strategic appointments. According to Tash Elwyn, president of the Private Client Group, both Brigman and Lynch are expected to bring invaluable insights and drive growth across the firm’s advisory platforms.

As of now, Raymond James Financial has a market capitalization of $24.90 billion and manages total client assets amounting to $1.58 trillion. These leadership changes are anticipated to further empower the company’s commitment to providing superior resources and support to its financial advisors.