Rich Shertenlieb’s Morning Show at WZLX Canceled After Less Than Six Months

Rich Shertenlieb, the former host of 98.5 The Sports Hub, has been let go from his morning show at iHeartMedia‘s classic rock station WZLX 100.7, less than six months after its debut. According to multiple sources, the decision was largely driven by budget cuts and dismal ratings.

Shertenlieb had joined WZLX in May 2024, after leaving his long-standing position at 98.5 The Sports Hub. Despite being allowed to design his own show, the new program failed to gain significant traction, leading to his dismissal. This move is part of a broader round of layoffs at iHeartMedia, which began last Friday and affected various roles in station management, sales, and talent.

The layoffs at iHeartMedia are not limited to Shertenlieb. Other notable figures affected include John Mamola, the program director at WDAE and WFLA in Tampa, who had recently signed a long-term contract extension in February 2023. Additionally, the midday show hosts Jay Recher, Zac Blobner, and producer James Donlon at the same stations have also been let go.

Shertenlieb’s departure has sparked mixed reactions from fans and industry insiders. Some have criticized his on-air persona and the direction of the show, while others have expressed disappointment over the abrupt end to his tenure at WZLX.

The layoffs highlight the ongoing challenges faced by the radio industry, particularly in the context of economic pressures and shifting listener habits. As the media landscape continues to evolve, such changes are likely to impact more radio personalities and stations in the future.