Richard Childress Racing Announces Major Sponsorship Deal for 2025 NASCAR Season

In a significant development for the NASCAR community, Richard Childress Racing (RCR) has announced a major sponsorship deal for the upcoming 2025 season. The news, revealed on December 9, 2024, highlights the team’s continued commitment to competitiveness and innovation in the sport.

The new sponsorship, which is set to be one of the largest in RCR’s history, comes from a prominent automotive parts manufacturer. This partnership is expected to provide substantial financial and technological support, enabling the team to enhance its performance and contend for top honors in the NASCAR Cup Series.

Richard Childress, the founder and chairman of RCR, expressed his enthusiasm for the new partnership. “We are thrilled to welcome our new sponsor to the RCR family,” Childress said. “This collaboration will not only bolster our on-track capabilities but also align us with a brand that shares our values of excellence and dedication.”

The sponsorship deal includes branding on the team’s cars, as well as extensive marketing and promotional activities. Fans can expect to see the new sponsor’s logo prominently displayed on the cars driven by RCR’s top drivers, including Kyle Busch and Austin Dillon.

This announcement comes at a pivotal time for NASCAR, as the sport continues to evolve and attract new fans. The partnership is seen as a positive sign for the future of the sport, indicating strong support from major brands.